What We Do
Your Partner to Deliver Spectacular Tasting Experiences
Ideal Consumer Events is one of the fastest growing companies in the beverage sampling industry, serving renowned brands and eager audiences alike. We thrive on creating connections between consumers and the products they love through meticulously planned and executed tasting events. With a foundation built on engaging experiences, our events take place in a variety of vibrant locations, from quaint local liquor stores and bustling grocery aisles to the more intimate setting of lively bars. Our journey began with a simple yet powerful vision: to provide delightful tasting experiences that are both educational and engaging. Today, our reach spans across Illinois, Indiana, and Tennessee, with exciting plans to expand further into Minnesota and Kentucky. We strive to expand our influence not by sheer numbers, but by the quality and memorability of our events.






Elevate Your Brand with Our Tailored Services
At Ideal Consumer Events, we offer a suite of unparalleled services designed to bring out the best in your brand through expertly managed tasting experiences. Our commitment to excellence is deeply woven into every aspect of our service offering, ensuring that your brand not only reaches but resonates with consumers.
Expert-Led Engagements: Our team consists of trained professionals who are not only knowledgeable about the products they represent but also adept at fostering engaging interactions with customers. By visiting each retail location personally, they gather valuable insights to tailor the experience to fit specific needs, creating authentic engagements that drive brand loyalty.
Vigilant Quality Assurance: We leave nothing to chance. With continuous quality checks, including spot checks and secret shopping, we maintain high standards of performance across all events. Our sophisticated GPS location-sharing app ensures that all events are seamlessly checked in, providing a layer of precision to our operations.
Dynamic Incentive Programs: To further enhance brand performance, we offer innovative incentive and training programs designed to maximize sales. Our certified samplers are not only well-versed in your product but are also cross-trained in food certification, allowing for exciting cross-merchandising opportunities that increase sales potential.
Comprehensive Support and Logistics: We recognize the importance of flexibility and reliability. That’s why our services offer competitive pricing with all-encompassing solutions—from setup and breakdown to as-needed POS storage solutions—tailored to meet the unique demands of both on-premise and off-premise events.
With Ideal Consumer Events, every detail is crafted to perfection, ensuring your brand doesn’t just participate in events but sets the standard for quality and engagement in the spirits and wine industry.
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Where
7239 W. Roosevelt Road
Forrest Park, IL 60130